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Directed by Jonathan Levain

Motion by Orson van beek

Drawn by his fascination for books and common objects, Jonathan felt the need to develop a different relationship with books. He created POP, a new publishing house. A studio that edits pop books that contain popular objects. Using pop-up techniques and a specific bookbinding, this publishing house is launching three books respectively called Opener, Mirror and Candle Holder which will be part of a never ending series.

POP aims to establish with time an encyclopedia of common items, re-activate the library as a place of interaction and propose to redefine the bookcase as the center of our living space.